Thursday, November 15, 2007

German Engrish.


Not to undermine my sincere good feelings toward the omnipresent Japanese non sequitur (wait, let's try that again), but damned if the Germans aren't giving them a run for their money. German tech company TrekStor has a line of MP3 players called iBeat, which comes in various colors. TrekStor's naming convention has been: iBeat Pink, iBeat Gold etc.

This summer, when it came time for TrekStor to dub its darkest of colors, things went terribly wrong. The "iBeat Blaxx" with it's astonishing name, caused quite a ruckus on the tech blogs and elsewhere. TrekStor said "our bad" and shortened the name to Blaxx (minus the iBeat moniker), but went on to name a special edition MP3 player the "iBeat Dieter Bohlen." I guess they didn't quite understand the mechanics of their grammatical mistake.

On a related note, I happen to own the TrekStor "Vibez" (a name not quite as embarrassing) and when I stopped into J&R to buy the neoprene carrying case (more of a sleeve really), also made by TrekStor, I received a delightful little surprise. The name of the sleeve? The "Vibez Skin Bag!" Not to be confused with the "Vibez Stretch Bag" of course.

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